Direct Mail Color and Feelings

The use of color in direct mail is very important. The right colors can increase your response rates. Why is direct mail color so important? It is a powerful communication tool, because color evokes feeling within us and ignites emotion. In direct mail, we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without ev,en realizing it. So how can you use colors to increase…

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Paper and the Circular Economy

Recent stories about the impact of materials in our waste streams – like plastic in our oceans, or the increasing amounts of electronic waste – have changed how companies think about the materials used in their manufacturing process. There is a movement to get away from the ‘one-and-done’ model of the linear economy, toward a more “circular economy,” where the reuse, refurbishment, recycling, and end-of-life disposal of a product factors into the manufacturing design. In a circular economy, manufacturing is done in a way that builds the overall health of the process – financially, environmentally and socially. Large corporations like…

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